This is not a test, this is the new Apple TV. Using the iconic television test pattern as a basis for our animations, we began to peel back the bars to show everyone what's hiding underneath... the best Apps, Games, Tv Shows, and Films available on any device. These videos were part of a fully integrated campaign, driving millions of viewers to purchase through preroll, display, tablet, and mobile ads.
Agency: Media Arts Lab
Role: Art Director
Awards: 2016 Cannes Silver Lion Integrated Outdoor Campaign