The 15 year partnership between Conservation International and Starbucks revolutionized the global coffee industry with ethical compensation for farmers and and sustainable farming practices around the world. This campaign commemorates the years of work achieved by CI and Starbucks as they reach a huge milestone, 99% ethically sourced coffee. To put that into perspective, Starbucks sells roughly 4 Billion cups of coffee per year. It's a big deal for people and the planet.
Agency: Media Arts Lab
Client: Conservation International + Starbucks
Role: Art Director
Voice: Ben Affleck